Why I visit Milan Design Week - Secrets, relevance, and the joy of new design
I've been a curious, excited visitor to Milan Design Week since 2011, and every year thereon till the pandemic paused things. The first couple of years were nothing short of astonishing. Picture a hundred-odd football fields of furniture and interior concepts, all newly designed and produced in a span of 10 months. That's the real scale of the week, which has two sides. At the core is Salone del Mobile , or the Milan Furniture Fair, where the world's most innovative furniture makers vie for a place to display their latest, at great expense and effort. Every booth of every brand in every hall at the Rho fairgrounds is designed to impress. And it hits you with such force, till perhaps around year six, when you have finally raised your expectations even before you walk in on day one. In the body language of many of the architects, designers and buyers from across the world, concern is easy to spot. Numerous new textures, finishes, patterns, materials, mechanisms. New cutting