Simply Sofas: Celebrating 24 Years of Curating the Finest European Furniture

 

For nearly a quarter of a century, Simply Sofas has been synonymous with the pinnacle of European furniture design. Born from a vision to introduce unparalleled luxury to a market largely unfamiliar with its opulence, Simply Sofas has evolved into a brand that stands as a hallmark of quality, design, and sophistication.

With a curated selection of the finest European furniture, Simply Sofas has transformed countless homes across South India, making it the go-to destination for discerning customers seeking the best in contemporary and classic furniture design.

The evolution of a brand

We originally launched as Designo with a singular focus on sofas and chairs. A defining moment arrived in 2001 when the now-iconic tagline, "So Fa So Good," featured in one of our advertisements and soon became the defining slogan of the brand.

Initially specialising in sofas and chairs, Simply Sofas strategically expanded into dining furniture during its early years. This period also marked the beginning of partnerships with renowned Italian and other European brands, bringing their exquisite craftsmanship and innovative designs to the Indian market.

In 2010, Simply Sofas evolved into its current form, broadening its scope to encompass all furniture categories. We sourced the finest furniture pieces from Italy, Germany, Norway, and Spain, and launched the Becker brand, known for its high-quality furniture produced in state-of-the-art facilities across Europe and Asia.

A significant leap forward came in 2013 when we partnered with Natuzzi Italia, one of Italy's most renowned furniture houses. This association led to the launch of exclusive Natuzzi Italia experience showrooms within our larger Simply Sofas displays, offering customers an immersive journey into Italian design excellence. In 2017, we reached another pinnacle with our collaboration with Molteni&C. The brand’s presence in our Mekhri Circle showroom in Bangalore further solidified our position as the go-to destination for luxury European furniture.

A showcase of global excellence

Simply Sofas is proud to be the home of 19 of the finest European brands in furniture, each with its own unique heritage and strengths. These include:

Molteni&C: Redefining luxury with cutting-edge design and craftsmanship.

Armani/Dada: A fusion of Giorgio Armani’s vision and Dada’s expertise for the ultimate dining experience.

Pianca: Masters of sustainable woodwork, celebrating nature's beauty through timeless designs.

Schüller: Epitomising German precision with high-quality, contemporary kitchens.

next125: Minimalist and aesthetic kitchens that make a bold statement.

Reflex: Blending Venetian craftsmanship with innovative technology, featuring the exclusive Pininfarina collection.

Koinor: The epitome of German innovation and craftsmanship, specialising in motion seats.

Natuzzi Italia: A pioneer in Italian design, capturing the essence of harmonious living.

Nicoletti Home: Showcasing Italian craftsmanship, authentic design, and cutting-edge technology.

Calia Italia: Renowned for leather and fabric upholstered sofas, combining innovation with tradition.

Fama: Specialising in fabric seating with avant-garde designs and exceptional craftsmanship.

Becker: Timeless German-inspired furniture, blending functionality, aesthetics, and quality.

W.Schillig: Offering over 70 years of extraordinary seating comfort with a focus on sustainability.

Stressless: The innovators of comfort, boasting patented technologies and a commitment to sustainability.

Calligaris: Functional art at its finest, blending Italian style and craftsmanship.

Tonin Casa: Combining classic symbolism with contemporary style through design eloquence.

Bonaldo: A unique design language and craftsmanship, collaborating with renowned designers.

ALF Italia: Elegant wooden furniture crafted by Italian master craftsmen, known for refined design.

Ezpeleta: Specialists in outdoor comfort, focusing on sustainability and contemporary living.

Shaping trends and collaborations

Our commitment to staying at the forefront of design trends is exemplified by our participation in prestigious international events such as the Salone del Mobile Milano (Milan Furniture Fair) and imm Cologne. These exhibitions are the pulse of the global furniture industry, setting the stage for upcoming trends and innovations. Many of the brands at Simply Sofas are trendsetters at this event, unveiling groundbreaking designs that impact the industry for years to come.

Moreover, we foster strong collaborations with leading interior designers and architects during these international events. These partnerships not only keep us abreast of emerging design philosophies but also allow us to offer unique insights that result in the creation of extraordinary living spaces for our customers.

A legacy of satisfied customers

Over the past 24 years, we have had the privilege of serving more than 15,000 customers, transforming an equal number of homes across South India. Each customer represents a unique story - a family's first luxury sofa, a couple's dream dining set, or an entrepreneur's statement office furniture. We've been part of countless home makeovers, witnessing first-hand how the right piece of furniture can elevate a space and enhance everyday living.

Looking ahead

The world of furniture design is ever-evolving, with new materials, technologies, and aesthetics constantly emerging. We remain committed to staying at the forefront of these developments, continually updating our collections to bring you the very best in global design.

We will continue to curate the finest in European furniture, collaborate with visionary designers and architects, and most importantly, help you create homes that are not just beautiful, but also deeply personal and comfortable.

So Fa, So Good. The best is yet to come.