Simply Sofas - So Fa So Good

Nestled in Sykkylven, Norway - amidst steep mountains and deep fjords - Internasjonal Møbel Gruppe has built a reputation that blends Scandinavian soul with scientific precision. Their mission is clear: to engineer seating that doesn’t just look elegant, but truly supports the body in motion. A part of the renowned Ekornes group reputed for their defining recliners, IMG doesn’t compromise. Each piece is born from a design philosophy that studies the human form - creating furniture that delivers body-correct ergonomics. The company’s Norwegian design centre designs, engineers, and tests every piece, ensuring essentials like strength, stability, and effortless function are never sacrificed. Craftsmanship at IMG is a harmonious dialogue between heritage and innovation. They pair traditional building techniques with advanced technologies such as cold-cured molded foam, ultra-sonic wood lamination, and custom-designed steel frames. Each material is carefully selected to support posture, bal...

Over 25 years, Simply Sofas has been synonymous with a celebrated ensemble starring the world’s best brands. The newest addition to this list of design’s elite hails from Milan, the world’s design capital – a brand known for its commitment to craftsmanship, tradition, and innovation.  Estro Milano’s story begins in the sun-drenched lands of Puglia, where in 1956, Giuseppe Sardone founded a humble, artisan workshop dedicated to creating elegant upholstered sofas, armchairs, and complements. But its roots stretch even further back, to the 18th century, when the Sardone family’s workshop crafted upholstery for the aristocratic elites of the Murgia region.  Today, Estro’s headquarters stand in Milan — a deliberate decision that marries its proud Puglian heritage with the refined traditions of Brianza’s woodworking ateliers. This union of south-Italian warmth and northern craftsmanship is what gives Estro Milano its distinctive voice: deeply crafted, thoughtfully designed, and unmi...