IMG and the Pursuit of Ergonomic Excellence

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Nestled in Sykkylven, Norway - amidst steep mountains and deep fjords - Internasjonal Møbel Gruppe has built a reputation that blends Scandinavian soul with scientific precision. Their mission is clear: to engineer seating that doesn’t just look elegant, but truly supports the body in motion.

A part of the renowned Ekornes group reputed for their defining recliners, IMG doesn’t compromise. Each piece is born from a design philosophy that studies the human form - creating furniture that delivers body-correct ergonomics. The company’s Norwegian design centre designs, engineers, and tests every piece, ensuring essentials like strength, stability, and effortless function are never sacrificed.


Craftsmanship at IMG is a harmonious dialogue between heritage and innovation. They pair traditional building techniques with advanced technologies such as cold-cured molded foam, ultra-sonic wood lamination, and custom-designed steel frames. Each material is carefully selected to support posture, balance longevity with resilience, and encourage movement that’s smooth and natural.


Take, for example, IMG’s Nordic Recliners: these feature adjustable headrests with infinite comfort positions, a frictionless Comfort Glide™ system that lets you lean back just by shifting your weight, a ‘Just right’ headrest, and a 360° swivel for effortless rotation. Their freestanding footstools, crafted in cold-cured foam over steel frames, mirror this ergonomic sophistication. 



IMG’s design philosophy challenges the notion that beauty and function must compromise. Their pursuit of ergonomic excellence makes each chair a sanctuary of stillness — a place for rest, health, and lasting comfort. And now, their pursuit has brought them to Simply Sofas – the latest and largest curated collection of award-winning European furniture – as the newest addition to the star-studded ensemble of the world’s best brands all under one roof. 

Visit our showrooms or log onto simplysofas.in to explore our new IMG collection.

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