SALONE MILAN - CHANGING THE DESIGN WORLD

The Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, SaloneSatellite, the biennial Euroluce Lighting Exhibition and SaloneUfficio are collectively called ‘iSaloni’. This, the 52nd edition, had over 2,500 Italian and foreign exhibitors, occupying an area of nearly 230,000 square metres at the new Milan Fairgrounds in Rho. It is a big leap from what it used to be back in 1961, when Cosmit, the company that organises Fair, was launched by a small coalition of furniture manufacturers to promote the export of Italian furniture.
                              

Back then, in 1961, the Fair covered just 12,000 sqm and had 12,000 visitors. The Salone quickly proved itself to be an excellent marketing vehicle for a highly fragmented industry, first becoming an international event in 1967. To mark its 30th anniversary, it was rescheduled from September to April. Over time, it has become the world’s most significant furniture design event, with manufacturers from all over the globe using it to enhance their business and reach. New trends and concepts are unveiled and created, and those that seek to define the industry get an equal opportunity to establish themselves.